Increase in Job Postings Highlighting Benefits Signals Post-Pandemic Labor Competition

Employee BenefitsManagementRecruiting
Written By Alex Santos

The labor market is slowly deteriorating as higher interest rates take their predictive toll on the market, and employers that are still hiring are finding increased competition for talent. So, what are employers doing at a tactical level to win this "battle for talent"?

Employee benefits being highlighted by the hand of an HR generalist.

One noteworthy trend has taken shape with employee benefits becoming a more prominent selling point in job advertisements. Recent analysis by Indeed.com reveals an impressive rise in mentions of perks, soaring by over 50%, on the employment platform. Back in early 2020, less than 40% of job announcements touted at least one employee benefit, but that figure has now shot up to 59%.

This upward trajectory points to a promising development for businesses eager to attract top-notch talent. The post-pandemic labor market's tightness seems to have nudged many companies to proudly spotlight their benefits in an effort to distinguish themselves from competitors. Allison Shrivastava, a knowledgeable economist at Indeed, observed that employers are scrambling to enhance their appeal by showcasing attractive compensation packages, a move driven by fierce competition to secure top talent.

Industries not traditionally associated with generous perks have caught onto this wave as well, demonstrating the most significant leaps in advertising these offerings. Sectors like low-wage industries and those with minimal remote working opportunities now lead the charge, despite collectively offering fewer perks than others. Meanwhile, fields such as veterinary services, dental practices, beauty and wellness, childcare, and home health are at the forefront of this benefits surge, vividly highlighting its importance in those realms.

Shrivastava posits that all sectors stand to gain from emphasizing benefits in job postings, with certain industries potentially reaping greater rewards than others.

Ultimately, the message is clear: advertising benefits is becoming an indispensable strategy for employers looking to differentiate themselves, especially in environments where traditional benefits aren't the norm. Those forward-thinking companies highlighting unique offerings are likely to gain the upper hand in attracting and retaining talent in today’s competitive job market.

Alex Santos
As Managing Member of Collabor8 Learning, my role is to build and execute learning and development strategies for organizations seeking to improve the return they are getting from their training programs. We focus on four core areas: performance analysis, instructional design, e-learning development, and learning management. As a hybrid HR/instructional design consultancy, Collabor8 Learning partners with your team to leverage today's training technologies to increase the productivity of your people. I am a senior human resources and training executive with over 17 years of progressive experience. My work in private industry has focused heavily on the development of learning and development systems that transform employee performance from ordinary, to remarkable. I accomplish this by combining organizational development strategies and tactics to blended learning programs with line of sight alignment to clearly defined performance goals. Additionally, I launched Miami Payroll Center in conjunction with my brother and sister-in-law in 2004 to meet the payroll needs of small to mid-size organizations. Our consultative approach to guiding new entrepreneurs as well as more seasoned business owners in alleviating the pain of payroll processing has created a very successful and growing payroll processor in the market. Specialties: Instructional Systems Design, E-Learning, Learning Management Systems, Payroll, Organizational Development, Employee engagement, HR Strategic Planning, Talent Acquisition & Management, Leadership Development, Coaching & Mentoring, Employment Branding Proposition & Positioning, Workforce Planning, Performance Management, and Leadership Development.
https://www.bynimble.com
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